"For all of the important issues that Veganuary — and most vegans — are trying to address through their food choices it makes absolutely no difference whether the plant-based patty is cooked separately or on the same grill as the meat," said Toni Vernelli, international head of communications and marketing at Veganuary, in a press release. Burger King's Latest Plant-Based Burger, the 'Rebel Whopper' Isn't Actually Suitable for Vegans The fast-food giant's new burger is being given a wide berth by vegans By Edward Cooper @BurgerKing why is your Rebel Whopper meat free but not vegetarian or vegan? Want to bookmark your favourite articles and stories to read or reference later? However, customers complained after learning that the Rebel Whopper was not actually suitable for vegans, vegetarians and those with egg allergies because it was cooked alongside meat products and used egg-based mayonnaise. . Well, that really depends on your specific definition of the terms. A series of Burger King adverts have been banned for incorrectly claiming that the Rebel Whopper is suitable for vegans and vegetarians. Hungry Jack's teams up with top scientists to make a VEGAN 'Rebel' Whopper CSIRO and Hungry Jack's banded together and launched The Rebel Whopper The patty is … The Rebel Whopper – minus the mayo – is produced without harming any sentient being, it's a BIG WIN for animals. It's a gray area. “We considered that consumers would understand the claims '100 per cent Whopper. And that’s exactly who Burger King’s plant-based Whopper is aimed at, flexitarians who want to reduce their meat consumption for health or environmental reasons, or are considering going vegan.”, The adverts have been called 'misleading' by customers, The ASA has stated that the adverts must not appear again in their current form. The burger uses vegan patties created by plant-based company The Vegetarian Butcher. No beef.”. Luckily, for people attempting the 31-day feat this year, some of the biggest eateries in the UK have launched vegan treats. The Rebel Whopper patty itself is vegan, with its main ingredients being soy, wheat, vegetable oil, herbs and onion, according to a Burger King spokesperson, and it will be served in a … Since the Rebel Whopper is cooked in meaty juices — or, at least, on the same surface that meat was cooked — you could argue that it is derived "partly from animals" . Um, pardon me? U nilever has won a contract with Burger King to make a plant-based Rebel Whopper that will be sold in 2,500 restaurants in Europe.. You can find our Community Guidelines in full here. Put simply, that means that challengers can go vegan without missing out on their favourite foods. pic.twitter.com/FmZPTCnzKv. In Brazil, the chain is trialing the Rebel Whopper in 58 São Paulo locations. Vollkommen vegetarisch und erst recht vegan ist … While the patty itself contains no animal-based products (phew), the gossip mill has been turning: there have been whispers the patty is cooked on the same grill as meat patties, and people have taken to Twitter to vent their frustrations: @BurgerKing I've just seen this ad and I couldn't help but wonder WHY ON EARTH WOULD YOU MAKE A PLANT-BASED BURGER THAT IS UNSUITABLE FOR VEGETARIANS? “The ads must not appear again in their current form.”. Das Pattie des "Rebel Whopper" (offenbar ein Produkt vom "Vegetarian Butcher", der inzwischen zu Unilever gehört) soll zwar vegan sein, allerdings enthält der irrtümlich für vegan gehaltene, fertige Burger eine Mayonnaise mit Ei. Create a commenting name to join the debate, There are no Independent Premium comments yet - be the first to add your thoughts, There are no comments yet - be the first to add your thoughts. However, if we go straight to the horse's mouth, the Vegan Society defines veganism as: "A philosophy and way of living which seeks to exclude — as far as is possible and practicable — all forms of exploitation of, and cruelty to, animals for food… In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals.". Opinions of what it means to follow these lifestyles may differ from person to person. It’s 100% Whopper ®, 0% Beef.You’ll have to taste it to believe it. 07/10, Burger King’s Plant-Based Rebel Burger Is Technically Not Suitable For Vegans, Lizzo Celebrates 6 Months Being Vegan: "Love Yourself at All Stages in Your Life", If You're Avoiding Sugar and Craving Brownies, Try This 5-Ingredient Vegan Recipe. Following an investigation by the ASA, Burger King explained that small print at the bottom of the adverts stated that the Rebel Whopper may not be suitable for vegans or vegetarians as it was cooked alongside other meat products. A vegan burger was also recently trialed at Hungry Jack’s — the Australian franchise of Burger King. The Rebel Whopper ® features a plant based patty, flame-grilled just like the classic Whopper ®, giving it the irresistible smoky, BBQ flavour you know and love.Loaded with crisp fresh lettuce, ripe hand-cut tomatoes, onion, pickles, mayo and tomato sauce on a toasted sesame seed bun. You can also choose to be emailed when someone replies to your comment. Please be respectful when making a comment and adhere to our Community Guidelines. Despite the culinary controversy, many will argue that the fact that leading brands like Burger King are now offering meat-free alternatives is a step in the right direction, albeit a small one. Just Egg Is a Vegan Egg That Looks Like Real Scrambled Eggs, but How Does It Taste? Loaded with crisp fresh lettuce, ripe tomatoes, onion, pickles, mayo and tomato sauce on a toasted sesame seed bun. * Hungry Jack's has released the Rebel Whopper, a plant-based alternative to its traditional Whopper. Sobre su valor nutricional, la cadena también asegura que tiene unas 40 kilocalorías menos que el Whooper normal. Elsewhere, one of the posts on the Burger King Facebook account stated “taste of being woke” next to an image of the Rebel Whopper burger. Rebel Whopper® - 100% Whopper®, 0% beef. However, the ASA upheld the complaints and demanded that Burger King ensured they did not misleadingly imply that a product was suitable for vegans and vegetarians if it was not. The most insightful comments on all subjects will be published daily in dedicated articles. Rebel Whopper ® Rebel Whopper® features a patty made from plants, flame-grilled to give the irresistible smoky, BBQ flavour just like our classic Whopper. The company has launched the Rebel Whopper, a plant-based alternative to its iconic beef burger. Si chiama Rebel Whopper, e non contiene il classico burger di manzo, sostituito da soia. 19/10, by Victoria Messina Prompting some vegans to describe the Rebel as a ‘nearly’ vegan burger. It's a gray area. Nachdem McDonald’s im April 2019 den Big Vegan TS einführte, zieht Burger King nun mit dem fleischlosen Rebel Whopper nach Der mit „100% Whopper, 0% Beef“ beworbene Burger ist seit Ende letzten Jahres in mehr als 2500 Filialen in 25 europäischen Ländern erhältlich. Want an ad-free experience?Subscribe to Independent Premium. 21/10, by Kelsey Garcia “We wanted our first plant-based Whopper to replicate the indulgence and flame-grilled taste of the real thing as closely as possible, and we’re thrilled with the result,” she said. However, The Vegan Society said veganism was a plant-based diet that avoided all animal foods such as meat (including fish, … The fast food chain says the Rebel Whopper is aimed at those who want to cut meat consumption. . No beef' and in particular the claim 'plant-based burger' to mean that the burger did not contain any beef or animal products,” an ASA spokesperson said. La Rebel Whopper y los ingredientes que tiene en la web de Burger King. Mit dem „Rebel Whopper“ ist Burger King wie die meisten anderen Fastfood-Ketten auch auf den Veggie-Zug aufgesprungen. The Rebel Whopper is similar to Burger King’s beef burgers as it features tomatoes, lettuce, mayonnaise, pickles and sliced white onions on sesame seed bun. So, does that mean that the Rebel Whopper isn't vegan or even vegetarian? Burger King wirbt für den Rebel Whopper mit dem Slogan „100 % Whopper, 0 % Beef“. However, if you're following a strict vegan diet, there's one supposedly plant-based snack that you might want to give a miss. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. Burger King has released a new plant-based Whopper that is unsuitable for vegetarians and vegans. The company added that the information was clearly communicated to journalists and clearly stated on all social media posts and subsequent customer dialogue. Our journalists will try to respond by joining the threads when they can to create a true meeting of independent Premium. Toni Vernelli, international head of communications and marketing at the Veganuary campaign, added that the Rebel Whopper will still be valuable to those trying to eat a more vegan-friendly diet, despite not being 100 per cent suitable for vegans. The Rebel Whopper is coming to the UK soon but vegans will be disappointed as it is cooked alongside meat. What's more, the officials from the Veganuary organisation also deem the plant-based patty fit for the challenge. This hasn’t stopped people from denouncing the Rebel Whopper and wondering why the restaurant chain can’t provide a vegan option. With a patty made from plants, it’s flame-grilled on the same broiler as our Whopper® to give that smoky BBQ taste. According to the Advertising Standards Authority (ASA), a number of customers complained that three of Burger King’s adverts, published on the company’s social media accounts in January 2020, were “misleading”. The Rebel Whopper’s patty is the brainchild of Australian food startup v2food in conjunction with CSIRO scientists. 1 week ago, by Mekishana Pierre 1 week ago, by Terry Carter Burgers Kings Rebel Whopper: Der Schein trügt. The spokesperson continued by highlighting the fact that the burger was cooked on the same grill as meat products and that it contained egg-based mayonnaise. Now that we're officially in the roaring '20s again, Veganuary is here. "Whilst the Rebel Whopper has a plant-based patty and does not contain meat, it is cooked in the same broiler as beef to create Burger King's signature flame-grilled flavour," a representative of the Burger King franchise responded via email. Burger King's new Rebel Whopper, a soy-based version of the classic Whopper burger developed in partnership with The Vegetarian Butcher, is not 100-percent suitable for vegans or vegetarians. To get to the bottom of it, POPSUGAR reached out to the fast-food chain to find out whether the rumours were true. The Rebel Whopper, which is made with a soy mix, will be rolled out nationwide by January 8th, but vegans or vegetarians won’t be able to consume it. “We considered that the presence of the 'Vegetarian Butcher' logo, the green colour palette and the timing of the ad and product release to coincide with 'Veganuary' contributed further to the impression that the product was suitable for vegans and vegetarians.”. Originally called the Impossible Whopper in America thanks to its plant-based supplier Impossible Foods, BK ’s vegan burger was introduced to … #rebelwhopper pic.twitter.com/YlhVrNO69N, I must say, Burger King's new Rebel Whopper is really nice, but I wish they didn't cook it on the same grill so more people could enjoy it.. they really missed the point lmao pic.twitter.com/vp7Q6JHTXe. If you would like a Vegan burger not prepared on our broiler, try our delicious Vegan Cheeseburger. At the start of 2020 Burger King cynically jumped on the vegan bandwagon… sorry, they sincerely tried to make the world a better place… by launching their “Rebel Whopper”. The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. “For all of the important issues that Veganuary – and most vegans – are trying to address through their food choices it makes absolutely no difference whether the plant-based patty is cooked separately or on the same grill as the meat,” she said. “Because the overall impression of the ads was that the burger was suitable for vegans and vegetarians when in fact it was not, we concluded that the ads were misleading. Introducing the Rebel Whopper, our first plant-based burger!”, An image of the burger was seen alongside the tweet with a round sticker on the product which stated: “100 per cent Whopper. * According to Hungry Jack's, the burger is flame grilled to give it a "smokey BBQ flavour just like the famous beef Whopper". Discover the Tastiest Vegetarian and Vegan Meal Delivery Services in the UK, The Most Delicious Vegan Cheese in the UK (From Someone Who Loves Real Cheese), How to Tell If Your False Eyelashes Are Vegan and Cruelty-Free, Tips to Help You Live a Happier, Healthier Life. They explained that a customer who did not want mayonnaise could have excluded that from their order. Are you sure you want to mark this comment as inappropriate? So, while some people who are attempting the Veganuary challenge may not mind the slightly carnivorous coating, stricter vegans may want to avoid the patty altogether. Since the Rebel Whopper is cooked in meaty juices — or, at least, on the same surface that meat was cooked — you could argue that it is derived "partly from animals" . BURGER King has just launched its meat-free "Rebel Whopper" burger in the UK - but vegans can't eat it. Tantalisingly tasty examples include Pret's "Very Berry Croissant" and Gregg's "Vegan Steak Bake". . Start your Independent Premium subscription today. “Additionally, that qualification did not refer to the presence of egg mayonnaise and, in any case, it was missing from the other Facebook ad entirely, and also missing from the Twitter ad as it appeared in-feed,” the spokesperson added. The challenge was launched by the organisation of the same name to inspire "people to try vegan for January and throughout the rest of the year.". I Revisit Hungry Jacks to try The Full Vegan Option Rebel Whopper (aka Impossible Whopper), let's see if this is any good!Want to see more videos like this? Independent Premium Comments can be posted by members of our membership scheme, Independent Premium. * The fast food giant teamed up with newly launched plant-based meat startup v2food, which is backed by Hungry Jack's founder Jack Cowin. The fast food giant teamed up with newly launched plant … And that's exactly who Burger King's plant-based Whopper is aimed at, flexitarians who want to reduce their meat consumption for health or environmental reasons, or are considering going vegan. The new Rebel Whopper is only available in the United Kingdom as of now, and includes a soy patty. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. or not. 28/10, by Monica Sisavat 3 weeks ago, by Yerin Kim Ahead of the Rebel Whopper’s launch in January, Katie Evans, marketing director of Burger King described the new addition as a “game changer”. But a spokesperson for the Vegan Society called the launch a "missed opportunity". "What does make a big difference to animals and the planet is when non-vegans choose a plant-based menu option, enjoy it, and then order it again. "The Rebel Whopper — minus the mayo — is produced without harming any sentient being, it's a BIG WIN for animals," PETA UK wrote on Twitter. Please continue to respect all commenters and create constructive debates. or not. Are you sure you want to delete this comment? The first advert, which was published on Burger King's Twitter feed, stated: “You asked and we listened.
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